Copyright: Copyright © 1998-2000 HiSoftware
Citation: All Rights Reserved


Adding files from a local drive

To add files to the list from the local drive.

1.	Select a project

2.	Click on the Next button.

3.	Click on the + Local button.

4.	Browse and select the file(s) that you want to add.

5.	Click on Save button to save and update the list.

Note:  If the + Web button is shown instead of the + Local button, then your project properties are set to web instead of local.  Note:  This does not select the files, it merely adds them to the list of available files.  You have to use the check box to select the files for search engine submission.

Related:

Changing a projects's properties


Adding files from a list

To add files from a previously created list:

1. Launch Hi-Visibility

2. Select a project

3. Click on the List button

4. Select your list name.

5. Click on OK.

6. Select the individual files in the file list.

Related - Creating a file list


Adding a single file
Adding a single file to the list

To add a file to the list:

1.	Launch Hi-Visibility

2.	Select a project and click on the Next button

3.	Click on the + Local button if you are working with local files, or click on the +Web button if you are working with Internet files.

4.	Browse for the files if you are working locally or select the file name if you are working from the web  e.g. index.htm

* Remember the Project's BASE URL is already defined!

 Adding files for multiple directory levels requires a separate project for each level.

* The standard web site is a single path level site.


Category Selector

Category Selector is used to select the web site topics for submitting to the Open Directory Project.

To use:

1.	Navigate though the tree, selecting the [+] to expand a topic.

2.	When you locate a topic that suites the topic of your page, double click on it.

Next, select OK to add the topic to the Open Directory Category in the settings.


Changing a project's properties

Hi-Visibility works with user defined projects, allowing you to create multiple submission projects.

To modify a project’s properties:

1.	Start Hi-Visibility and select a project.

2.	Click on the Project Properties button.

3.	Modify as required

4.	Click on the Save Project button.

5.	A confirmation dialog box will be presented asking you if you want to close the Project Wizard dialog, Click Yes to close this dialog.

* Your project's properties have been updated.


Contacting Hisoftware

Contacting Hiawatha Island Software Company

Sales, Marketing and licensing:

Call either number to order or request information about all HISOFTWARE products

PHONE (888) 272-2484

TECHNICAL SUPPORT (603) 229-3055 x206

FAX       (603) 223-9741

Email info@hisoftware.com

ADDRESS

HISOFTWARE

34 Franklin Street

Concord, NH 03301

USA

EIN Number

Please send an email to sales@hisoftware.com if you need our EIN number to process your purchase order. The EIN number will be printed on your receipt also.

Hiawatha Island Software Company LLC

34 Franklin Street

Concord, NH  03301

USA


Contents

Hi-Visibility

Select Getting Started for a quick overview.

Alphabetical Listing - Contents

Adding a single file

Adding Files from a Local Drive

Changing  a project's properties

Contacting HiSoftware

Copyright

Creating a project file list

Creating a Project File List

Deleting a project

Deleting files from the list

Engine Definition Builder

Getting Started

Open Directory

Opening a file

Overview

Project Editor

Renaming a file list

Sample report

Search Engine Readiness

Select Project

Selecting a File List

Selecting a Project to Work with

Selecting All Files for Submission

Settings

Submission List Editor

Suggesting an Engine

The Add Project Screen

The File List Manager

The History Viewer

The Select Engines Page

The Select File(s) Page

The Submission Report

The Submissions Page

The Verify Page

Troubleshooting

Unselecting All Files

Using keywords

Web Site Promotion


Copyright

Hisoftware

Hiawatha Island Software Company LLC

34 Franklin Street

Concord, NH 03301 USA

No part of this publication or software may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any other language or computer language in whole or in part, in any form or by any means, whether it be electronic, mechanical, magnetic, optical, manual or otherwise, without prior written consent of Hiawatha Island Software Company.

Copyright © 1992-2000 Hiawatha Island Software LLC- All Rights Reserved


Creating a project file list

To create a file list:

1. Launch Hi-Visibility

2. Select File Lists Manager from the Tools menu.

3. Click the New List button

4. Type in the list name

5. Add files as required

6. Click on the Save List button.

7. Click on the Exit button when done.

* The List is created

Related - Adding files from a list.


Creating a project file list

To create a list of files:

1. Launch Hi-Visibility

2. Select a Project

3. Add the files that you want to use

4. Type in a name in the drop down list name box (or accept the default)

5. Click on the Save List button

* The files list will be created


Deleting a Project

Hi-Visibility works with user defined projects that allow you to create multiple submission projects.

To delete a project:

1. Start Hi-Visibility and select a project.

2. Click on the Delete Project button.

3. Confirm the delete.

* You submission project and all associated settings will be deleted, This cannot be undone.


Deleting files from the list
Deleting Files

To delete files from the list:

1.	Launch Hi-Visibility

2.	Select a project, and then click the Next button.

3.	Select the files that you want to remove or click on the Select All button to select them all.

4.	Click on the - Delete button.  If you selected and deleted all files in your list, the wizard will return you to Step 1.

* The files will be deleted


Documentation

Printed documentation for HiSoftware products can be found at

http://www.hisoftware.com/doccentral/doccentral.htm


Engine Definition Builder

Overview
For most search engines, the submission process involves completing a web based form and then clicking a submit button.  A single text string is then sent to the engine submitting the URL.  The Engine Definition Builder allows you to build this string for automatic submission.  After building the string, you need to go to the submission list editor to add this string to the listing of engines.

To create an automated submission string in Hi-Visibility, you need to first duplicate the string required by the engine.

Creating The String

1.	Using your web browser, go to the search engine’s add page URL.  These pages will vary among sites.  Most sites give clear instructions on where to go to submit new pages for them to index.

2.	Select View Source (or equivalent) from the browser menu.  In Microsoft Internet Explorer, select Source from the View menu.  With Netscape Navigator, select Page Source from the View menu.

3.	Select Save As from the File menu to save the submission form locally.  It is not important where you save this file, just as long as you remember where you saved it.  NOTE:  It is important to save the text from when you viewed the source and not the page itself, because certain web browsers corrupt the Meta data when saving the main page itself.

4.	Load the saved file into a text editor (e.g. Notepad) and locate the ACTION= command.

5.	Make a note of the original value between the double quotes (") (REQUIRED VALUE)

6.	Replace the value between the quotes with 'mailto:' and your mailbox address.

'mailto:user@hisoftware.com'

7.	There will be an associated method=GET or method=POST command.  Depending on the search engine, this may or may not be seen.

8.	Note the original value, and change it to METHOD=POST (if required.)

9.	Save the file as an HTML file to the edata directory of Hi-Visibility.  The name you choose will later be used in the Submission List Editor.

10.	Open the modified file with your web browser

11.	Fill in the form with the names of substitution variables that will map Hi-Visibility information to the form fields.  Depending on the engine, these may or may not be seen.

A= Site Description

B= Site Title

C= Site Keywords

D= Last Name

E= email address

F= Category

G= RESERVED

H=Page to Submit

Submit the form.

You will get an email that has the Submit String mailbox that can be used as a submission String.

RECOMMENDATION
Perform these steps for Altavista and compare it to our shipped string for Altavista.

Make all necessary changes to your string.

Using Variables
The string will consist of fields, delimited by the Pound (#) character, each # is equal to a required form field.

Assign a variable to every appropriate field.  This variable will be replaced by Hi-Visibility with the actual value when you submit.

You now need to assign a variable to each field, and this is done by simply pre-pending a pound sign (#) to the variable names.  The finished string would then look like:

http://add-url.altavista.digital.com/cgi-bin/newurl?ad=1&q=#H

Notice on Altavista, the String has a #H in it where #H = the URL that you are submitting.

When complete, proceed to the submission list editor.


Getting Started

The 5 Minute Guide to using Hi-Visibility

Steps to Submission of a page to the Search Engines - Assumes that the user is using the BASE (Default) Project

1.	Launch Hi-Visibility

2.	Click once on BASE.

3.	Click on the Project Properties button.

4.	Enter the Default Web Path

e.g. http://www.hisoftware.com

http://www.aol.com/users/myfiles

Note: You do not need the final slash in the path

5.	Optionally, select a category

6.	Specify the Web Type

Local (HTML Files are available locally)

Web (HTML Files are only on the Web)

Web Secure HTTPS (HTML Files are only on the Web)

7.	Complete your Email address and any other items that you wish to show up on the reports

8.	Click on the Save Project button.

9.	Click Yes to close the window.

* These steps have set up your web site project.  You can create an unlimited number of projects.

10.	Double click on your project to select it (In our sample, it is base).

11.	Click on the + Local button if you are adding local files, or click on the + Web button if you are adding files located on the Internet.

12.	Click on the Select All button.  You may also choose files individually by selecting the checkbox beside each file.

13.	Click on the Next button when you are ready to continue.

* This step selected the file or files to submit.  The next step lets you validate whether or not the page will score high in the search engine.

14.	Click on the Readiness button.

* Review the report, if you have scored low then YOU ARE NOT READY TO SUBMIT.  Return to your web page editor and update your Meta data.  Visit http://www.hisoftware.com/taggen.htm for more information.

15.	If the report did not show errors, click on the Next button to go to the Select Engines tab.

16.	Pick the engines you want to submit to by selecting the checkbox next to each one and click Next.  You may also click on the Select All button to select all engines in the list.

17.	Click on the Submissions Settings button to review the pre-submission report.

18.	View the report.  If it is fine then you are ready to submit.

19.	Click on the Submit button.

You are done!  View the report, if a file submission does not have a status of OK it could not connect to the search engine.

You may have to update your proxy settings  if your Internet connection requires you go through a proxy server.

See Settings


Open Directory

The Open Directory is a project where many volunteer editors collectively review the content submitted to the Open Directory.  This is not a search engine and no computer based web crawler will visit your site. The data collected is then distributed to member search engines and directories.

More information can be found at http://www.dmoz.org.

At the time of this writing, there are more that 133 sites using the open directory data.  The hyperlink showing the listing of engines participating in the project is listed below.  http://dmoz.org/Computers/Internet/WWW/Searching_the_Web/Directories/Open_Directory_Project/Sites_Using_ODP_Data/  (Note:  This hyperlink is correct at this time, but it may change in the future.)


Opening a file
Opening a file in the File List Manager

1. Launch Hi-Visibility

2. Click on File List Manager from the Tools menu

3. Click on the Open List button

4. Select the file list that you want to open and click Open.

Note:  File Lists can be found in the My File Lists directory and in various projects subdirectories located under the My Projects directory.  All these directories are located under the root directory of the Hi-Visibility installation.

The File List is opened.


Overview

Hi-Visibility is a search engine submission tool designed to provide users with a responsible, automated method of submitting web pages to search engines.

Hi-Visibility works with projects and file listings to provide the fastest and most efficient submission tool on the market today.

Hi-Visibility also incorporates some of the best features of our other products.

Hi-Visibility includes a TagGen feature that will read Title, Description, and Keywords directly from your HTML Files.

Hi-Visibility includes a feature that will assure that your page complies with the search engine rules and other keyword density and spamming rules.

Hi-Visibility allows you to submit to the to Search Engines that will account for 99.9 percent of all search engine traffic.  We do not submit to the 100's of Link Lists out there today!

Hi-Visibility now submits to the Open Directory project.

Hi-Visibility is a companion product that performs best when used along with TagGen / Hi-Verify to help to ensure that your search engine rankings are as high as possible and that you follow rules.


Project Editor

Hi-Visibility works with user defined Submission Projects.

To Create a New Project:

1.	Start Hi-Visibility

2.	Click on the New button.

3.	In the drop down list, type the new project name  * All Projects are initially filled with the base projects settings (Defaults).

4.	Type the web path to your files  * Do Not place the ending '/'  on your path string

5.	Select a category (Optional).

6.	Select your Web Type.

•	Local Files are files that can be browsed by the Explorer on your local drive or on a network drive.  These files can also be verified for correctness.

•	Files on the Net are files that are not local but only on the Web

•	Files on the Net (HTTPS) - These files are not local, they are on the net, but they are on a secure socket, the program needs to know this for verification.

7.	Complete your email address and any other information that you want to appear on the submission report.

8.	Click on the Save Submission Project button * A confirmation dialog box will be presented asking you if you want to exit the Project Editor and return to Hi-Visibility.  Click Yes to close this dialog and return to Hi-Visibility.

* Your new submission project will now appear.

Open Directory Category - Used to select the web site topics for submitting to the Open Directory Project

Note:  If your preferred subject does not appear in the list of categories, you can edit the file named cats.txt found in the cats subdirectory of the Hi-Visibility installation and add your category.

You can also manually type into the field for this project, but this will not add your category to the menu.

Related

Parts of the Add Project Screen


Renaming a file list

To Rename a list of files:

1.	Launch Hi-Visibility.

2.	Select the project containing the file list and then click on the Next button.

3.	Select the file list you wish to rename from the list of files shown in the drop down menu in Step 2.

4.	Select the Rename button on the toolbar.

5.	Select the OK button.

* The files list will be renamed


Sample Report

Hi-Verify Meta Tag Analysis - Copyright 1998-2000, Hiawatha Island Software

for the Full Version of this product visit http://www.hisoftware.com/verify.htm

1) Keyword Repetition (Spamming) and Usage Check

 ------------------------------------------------------------------------------------

 Checks for keyword repetition in keywords meta tag. This check

 is important because it prevents you from disqualifying your page

 from search engines because of suspected spamming. Most Engines will

 look at repeating of words past 6 as a tactic of increasing relevancy

 on a topic that you would not score high on normally. Basically

 cheating! If you fail this check your page may be rejected from the

 engine or the tag may be disqualified. In Short, it will adversely

 affect your search engine find ability!

 REPORT: Warning, You are not using the Keywords tag effectively

 You are using: 33 Characters

 You can use up to 1000 Characters

 INFO: The Keywords Passed The Repetition Check!

2) Check for the usage of Keywords in the description meta tag and description usage

 ------------------------------------------------------------------------------------

 Checks for keyword usage in the description meta tag. This is a common

 method used to determine if your page is actually about the information in

 your keywords. This check should pass or you need to change the description

 meta tag to include keywords!

 REPORT: Warning, You are not using the Description tag effectively

 You are using: 0 Characters

 You can use up to 200 Characters

3) Check Body Text for Keyword Usage & Counts

 ------------------------------------------------------------------------------------

 Checks for keyword usage in the document. THIS IS THE MOST IMPORTANT CHECK

 THAT YOU NEED TO PASS. If the search engine finds no reference in your document

 for your keywords you will most likely score low in the search engines for

 your meta tag values! It is recommended that your target keywords are used at

 least Five (5) times. Output will be formatted: Keyword - Count

* The next line tells you how deep into the document Hi-Verify will search.

- Checking the first 5000 characters of the body text.

U.S. - 2

Software - 3

metadata - 2

Manuals - 2

[Information]

These checks were formulated based on the latest rules put forth by the search engines and good publishing standards.

These rules can change, please check back with HISOFTWARE on a monthly basis to see if there are updates!


Search Engine Readiness

Click on the Readiness button on the Search Engine Readiness page to verify submission information before you submit:


Select Project

Hi-Visibility allows you to set up multiple projects for submission tasks.  These projects can each have default settings.

From the Select Project page, you can complete the following tasks.

Add a new project

Delete a project

Rename a project

Check/Change a project's properties

Parts of the Screen

Main Project View Area:  This is the area that you view all existing projects.

Window Hint: The Window Hints on this and all other screens provide a quick reference to all of the features on the current window.

Button Bar:  The button bar provides access to screen functionality.

Available Buttons:

•	New Project:  Create a new project based on the BASE project.

•	Delete Project:  Allows you to delete the project

•	Project Properties:  Allows you to set the projects properties, i.e. Web Type, Category, Email Address, etc.

•	Next:  Selects the highlighted project and continues to the file selection screen

•	Help:  Provides help for this screen, this help text

Naming a Project

Projects can be named any string of characters, example of a project name:

My_Submission_Project

MyCustomer

Note:  Valid characters are limited to alpha-numerics, hyphen( - ), tilde( ~ ) , period( . ) and underscore ( _ ).

Concepts

This page allows you to set up different submission projects.  There is no limit to the number of submission projects that you can have. If you have one project only simply update and use the base project as your default project.

Deleting a project

Selecting a Project to Work with


Selecting All Files for Submission
Selecting All Files

To select all files for submission, simply click on the Select All button.


Selecting a file list

To select a list of files:

1. Launch Hi-Visibility

2. Select a project and click on the Next button to go to Step 2.

3. Click on selection drop down box and select the list name that you want to use.

* The files list will be set to active that you have selected.


Selecting a Project to Work with
Selecting a Project

To Select a project to work with:

1. Start Hi-Visibility

2. Click on the project that you want to work with

3. Click on the Next button


Settings

Proxy Settings

Proxy Settings are required if you access the Internet via a proxy server.  e.g. 172.16.0.99  Ask your company’s network administrator for assistance in determining whether you use a proxy server.  The majority of home users using dial-up connections will not require a proxy server, but those sharing one Internet connection in a home network configuration with a cable modem, or similar, might use a proxy server to share the connection.

Type in the proxy server IP address and TCP/IP port (if required) in the Server field.  e.g. 172.16.0.99:80

If your proxy requires a user  name and password, enter them in the User and Password fields.

Enter the user name and password if required and then save the settings.

Engine Response Override

Sometimes, traffic on the Internet is such that communication to the search engine is delayed.  Setting the Engine Response Override will instruct Hi-Visibility to skip an engine that is not responding and to move on to the next one on the list.  This control accepts a value in seconds for which the program will wait for a response before proceeding to the next engine on the list.


Submission List Editor

Note:  This step assumes you have followed the procedure for the Engine Definition Builder.

The engine submission list file that is used by Hi-Visibility to fill the Engine Selection panel on the Select Engines page is HISOFTWARE\HiVisibility\Engines\engines.txt.

The Submission List Editor allows the user to edit the main auto-submission list of search engines so as to add additional engines or import third-party files containing submission lists.  When adding new search engines for automatic submission, Hiawatha Island Software Company recommends that these lists of new submissions be saved in a separate import file and then imported into the main submission list.  The reason for this is due to the Hi-Visibility Update feature.  The update feature allows the end user the ability to receive an updated list of search engines via an Internet Update from the hisoftware web site.  Once this engine list is updated with the list of latest search engines recommended by HiSoftware any custom or user added engines in the original list will be lost.  If the user stores the custom search engines in a separate file, they can be added back in manually as one unit by the user after an update using the import feature

Steps to Use This Feature

1.	In order to use this feature, you must have first created a definition in the Engine Definition Builder.  The definition was saved in the HiVisibility\Edata directory.

2.	From the Tools menu, select Submission List Edit.

3.	Click on the New List button..  A new workspace appears.

4.	Enter the name of the file that you entered in the Engine Definition Builder.  The file name is entered without the three letter .hdf extension.  For example, in the Engine Definition Builder, if we saved our custom search engine string as define-example.hdf so in the Submission List Builder, we enter define-example.  If the name entered is not the same, Hi-Visibility will not find it.

5.	In the second column, we enter the full path to the Add Page URL of the search engine.  For example http://www.altavista.com/av/content/addurl.htm  This page will vary among search engines.

6.	Use the + and – signs on the menu to add or remove rows.

7.	Make sure you have no extra or empty rows in your list.

8.	The Sort button allows you to change the order of your entries.

9.	When complete, select Save As from the File menu.

10.	The program will default to the engines directory.  When saving a file for later import, change the directory to imp.  This is the import directory.  To change the directory from the Save Engine List dialog box, either click on the Up One Level dialog box or navigate through the file combo control.  When saving the file list, pick a name relevant to your list.  For our example here, we picked help-example as our file.

11.	After returning to the main Submission List Builder window, click on the Open button and select Engines.txt.  This is the main list for automatic submission.

12.	Next, either click on the Import button located on the toolbar or select Import List from the File menu.  As the program defaults to the imp directory, select the file you just saved.  In our example, we selected help-example.txt.  Click on the Open button.

13.	The contents of the imported file have now been added to the file list in the engines.txt file.

14.	Click on the Save button to save your changes and exit the Submission List Editor.

Note:   It is possible in Hi-Visibility to edit the main engines.txt file directly without importing, however, this is not recommended because when you update the engine definitions with the update feature, you will overwrite everything that you had added.


Suggesting an Engine

If you know of a qualified search engine that we should add please send an e-mail to engines@hisoftware.com

Please include the following information about your engine:

Name

URL

Submission URL/String

HiSoftwareAuthority for inclusion (Is HiSoftware permitted to use their name and service in our program.?)


The Add Project Screen
The Project Editor

The Submission Project Wizard Screen is used to add new projects or modify existing projects.

Parts of the Screen

Main Button Bar

The Main Button Bar has a Project Selection Box, and three buttons.

Project Selection Box - Allows you to define the project name for the save, simply type in the name that you want to call the project.

The Save Project Button - Saves all current settings based on the name in the project selection box.

Close button - Closes the project window and returns to the submission tool.

Help - Provides help with completing the project.

Default Web Path and Category Section

The default web path & category section allows you to simply add the projects specifics.  If your category does not appear, you can edit the cats.txt file located in the cats subdirectory of the Hi-Visibility installation.

You can also manually type into the field for this project, but this will not add your category to the menu.

Open Directory Category is used to select the web site topics for submitting to the Open Directory Project.  Select the button to the right of this topic to open the Category Selector.

Path - The path (root) where your documents are located on your Internet site.

e.g. http://www.hisoftware.com

NOTE: The Final Slash is not included

Category - The type of Web Site that you have

Web Type

The Web Type section allows you to define where your files are kept for the Keyword analysis section of the Wizard. The files are local, on the Internet, or on the Internet at a secure server.

Web Types cannot be mixed.  You cannot have some pages local and some pages on the net, The Submission Verification will not work!

Data Entry Area (Identification)

The data entry section allows you to personalize the project for yourself or your customer.  All of this information will appear on the submission report.

NOTE: The E-Mail address is required for all submissions.

Window Hint Area

The Window Hint Area provides helpful hints for using this window.  These hints can be edited by the user.  Select Customize Window Hint from the File menu to edit the tips and then select Click  here to save Window Hint from the File menu to save the changes.


The File List Manager

The File List Manager allows you to create file listings for use within Hi-Visibility.

There are several main tasks to be accomplished within the manager.

·	Creating a new file

·	Opening an existing file for editing

·	Saving a file

·	Renaming a file

To create a new file list, select the New List button.

To open an existing list, select the Open List button.

To save a  list, select the Save List button.

To exit the File List Builder, click on the Exit button.

Related

Creating a file list

Renaming a file list

Selecting a File List


The History Viewer

The History Viewer allows you to view past submission reports.

Parts of the Screen

Top Button Bar - Allows you to open a history file, close the current file, copy the report to the clipboard or exit the viewer.

The Viewing Area - Directly below the button bar. This area shows the Submission Report.

Selecting a Report - Click on the open history button to open a history file.

file format	Project MMDDYY HHMM

Project = Submission Project

MMDDYY = Month Day and Year of Submission

HHMM = Hour and Minute Military Time

e.g. 	base0411991847

Project = Base

Date of Submission = 04/11/99

Time of Submission = 18:47 (or 6:47 pm)

When you select the report, the History Viewer window caption changes  to show the report name.


The Select Engines Page

Using the Select Engines Page:

The engines page is the section where you define the search engines that you want to submit to.  We have included the engines that will account for 99.9 to 100% of all hits that you will get from search engines!  Simply select all or select individual engines to submit your page to.

* Select the appropriate buttons or check boxes.

When you are finished selecting your engines, click on Next.

If you wish to view the actual URL Add Page for an engine in your default web browser:

1.	Launch Hi-Visibility

2.	Go to the Engines Page

3.	Click on the name of the engine that you want visit.  Do not select the engine by clicking on the checkbox.

4.	Click on the Go to URL button.

* Your Active browser will be launched to the page you clicked.

Updating the list of engines.

Hiawatha Island Software monitors the search engines and modifies the list accordingly.  Click on the Update button to update your engine list and definitions via the Internet.  These updates will be available the next time you run Hi-Visibility.

Related:

Open Directory Project

 Adding more engines for the automated submission feature.


The Select File(s) Page
The Select Files Page

The Select Files page allows the user to:

Add files from local drives for submission

Add file names to submit based on a list

Remove files from a list

Create specialized lists for submission

Select files to submit

This page is essential for submission to search engines.

The page has three main sections:

1. The top file list selection bar - This section allows you to create and use lists of files that you have constructed by adding files with the add functions on the page.  You can have many file lists per project.  The default file list has the same name as the project

i.e. 	Add 10 Files

Type in the name my list and click on the Save List button.

Select 'My List' in the drop down of the file list and your

 list will appear.

2. The File List - This is the main section of the screen where the files you will be submitting will appear.  By default, the file lists are stored in the directory created by each project.

Note:  After opening a file list, select one file to analyze and submit or multiple files to submit.

3. The Bottom Button Bar - Provides a means to select or unselect all files, delete files. add files or access Help.  Always use the Next button to proceed to the next step.

Related

Adding a single file

Adding Files from a list

Adding Files from a Local Drive

Creating a file list

Deleting files from the list

Renaming a file list

Selecting a File List

Unselecting All Files


The Submission Report

The Submission report shows the record of the latest submission.


The Submissions Page
The Submit to Engines Page

This is the last page you need to be aware of.  This page shows you what you will be submitting and shows the submission progress as you go.

·	To verify the submission data, click on the Submission Settings button.

·	To cancel the submission, select the Cancel Submission button.  This may be used when Internet traffic prevents Hi-Visibility from connecting to a particular engine.

·	To start the submission, click on the Submit button.

Related

The Submission Report


The Verify Page
The Search Engine Readiness Page

The Search Engine Readiness page allows you to confirm that your web documents are prepared for submission to the search engines.  The program does this by reading the selected file, evaluating the page contents and then performing analyses based on search engine rules.

Parts of the Screen:

·	Page Title - The title of your web page

·	Page Keywords -The keywords of your page appear in this section.

·	Page Description - The description of your page appears in this section.

Using the Search Engine Readiness page:

1.	Click on the Readiness button.  After a few seconds, the Hi-Visibility Meta Tag Analysis report appears.

2.	Review the report and then make any necessary changes to your Meta tags using TagGen (sold separately) or by editing the HTML directly

3.	The Copy button copies any user-selected section of the report for pasting into other programs such as Notepad.

4.	The Copy All button will copy the whole report to the clipboard.  Both of these options are also available from the Edit menu in this window.

5.	The Print Setup and Print buttons allow standard Windows print functionality.

6.	When you are finished reviewing the report, click on the Exit button.

7.    Proceed to the next step by clicking on the Next button.

NOTE:  For help with Meta data, download TagGen from HiSoftware online http://www.hisoftware.com/taggen.htm.


Troubleshooting

Search Engine Submission does not guarantee a listing in the search engine, and submitting to the search engine will not get you listed on the engine overnight

After submitting to the search engines, it may take anywhere from two to twelve weeks to appear in the listings.  Some sites may never be listed.  It is important to follow good practice when designing a web page.

Each engine has similar requirements and most engines do not list sites found to be Spamming the engine.

For this example, spamming is defined as engaging in techniques designed to manipulate the search results.

•	pages with text that is not easily read, either because it is too small or is obscured by the background of the page, such as making words in the body of the page the same color as the background

•	pages with off-topic or excessive keywords, HiSoftware recommends that an individual keyword be repeated no more that six times

•	duplication of content, either by excessive submission of the same page, submitting the same pages from multiple domains, or submitting the same content from multiple hosts,

•	machine-generated pages with minimal or no content, whose sole purpose is to get a user to click to another page,

•	pages that contain only links to other pages, or pages whose primary intent is to redirect users to another page.

Note:  The text above is partly, but not solely, based on the policies of the Altavista search engine.


UnSelecting All Files

To unselect all files for submission, simply select the UnSelect All button or choose Unselect All from the Files menu.


Using Keywords

The section below has been provided for information purposes to help all those involved with web site promotion.  Editing of Meta data including keywords is not a feature of Hi-Visibility.  You may preview a copy of Taggen by HiSoftware if you wish to edit and improve you Meta data.

The most important step in attracting traffic to your web site is to get indexed in a high position on the search engines. Keywords are probably the most important tag that you should use. Keywords must be relevant to the page topic and also used frequently. This means that keyword used must also appear in the document.

e.g. If "Meta Tag construction kit" is used for one of my keywords then this should appear in the body of my page and more than once! It is also important that the tags be relevant.  If I used "construction kit" as a keyword I may get hits from the search engine, however, they will probably not be interested in a web developers Meta Tag construction utility! This is the reason that a thesaurus type keyword placement utility would do little for your sites popularity. In the example of Construction Kit there is little relevance to Meta tags, actually there is none!

Some Tips that may prove helpful:

Combinations
A single word will not necessarily get the visitors! Remember that everything is based on perspective, In the Construction kit example you may get someone looking for Lego building blocks! If you use only Meta tags then you may attract visitors looking for definition of Meta tags. So how do we get targeted visitors to our site??? Well, we have to use combinations of keywords.

Meta Tags

Meta Tag Generators

Meta Tag Construction Kits

etc...

Keywords should be Plural
In the example above you may notice that we used the plural of our keywords. Now the studies that we have done have shown some improvement using plurals and no negative impact. Some positive impact is worth using plurals!

Use Caution!
As the web grows search engines are getting more sophisticated, we catch onto their habits and they catch onto ours! So when creating keywords use common sense and don't repeat a keyword hundreds of times in the keywords, description and page content, you may find this to adversely affect your positioning.

Word Combinations/phrases
It is rumored that search engines make more use of phrased keywords versus single words! Our studies would indicate it to be true! This is why we use "Meta Tag Construction Kit!"

How you search and how they search...
It is unlikely that everyone searching for Meta tags will type in Meta tags! They may type in Meta Tag, Metatag, Meta Tags or even metas! Account for this in your keywords!

Conserve
If you are marketing a Meta tag construction kit then there is little need to mention Java! Many developers try to put every possible word under the sun into their tags and description. What you accomplish is an ambiguous description! Target 5-10 keywords/phrases and build you page around them!

How can you confirm that you selected the correct keywords? Well there is no sure fire way! we do recommend that you share them with your staff or friends before publishing them to your page.


Web Site Promotion

Do's and Don'ts of Web Site Promotion

The way search engines use Meta tags is constantly changing.  What is the perfect formula? Of this, there is no sure answer, but they’re definitely are several do's and don'ts! The following Do’s and Don’ts are general guidelines that we have found to work well in current web publishing.  These items will not GUARANTEE you top placement but will place you in a good position to achieve it! (The Don'ts might even save your site from never being viewed!)

We encourage you to visit our web page (www.hisoftware.com/topten.htm) to stay up to date on what strategies are currently working in the world of Meta tags.

Top Ten Do's

1.  Use Meta Tags

Meta tags are the method that you, the site author, can communicate to the search engine crawlers the content of your page.  The recommended minimum Meta tags for web site promotion are: Keywords, Description, and the HTML Tag <Title>.

2. Plan, Plan, Plan!:

If your site is to be noticed by the search engines, you should give them reason to notice you. Well designed pages that have all of the data elements and Meta elements work together to provide a clear and relevant picture!  Simply put, this means, the <Title> tag, Keywords tag, Description tag, and content should all be related to each other.

Consider the following example:

Say you were trying to promote the Coffee Hause Web Store, Featuring Gourmet Coffees and Fine Teas.

<Meta name=Keywords content="Coffee, Gourmet Coffee, Fine Teas, Coffee Mugs, Brewers, Whole Bean, Coffee Hause, Web Store, On-Line ordering, Secure Site Pre-Ground...(and so on up to 1000 characters)>

<Meta name=Description content="Coffee Hause offers on-line, Secure web ordering of our Gourmet Coffees, Fine Teas, and other assorted coffee and tea accessories... (and so on up to 200 characters)>

Now that we have looked at the tags let's look at the final essential piece, Content!

The content should also use the keywords as much as possible, preferably in the first 1000-2000 characters of the text. I.e.:

Welcome to Coffee Hause's Home on the Internet. Coffee Hause offers on-line, Secure web ordering of our Gourmet Coffees, Fine Teas, and other assorted coffee and tea accessories.

Coffee can be.... Tea is a... Origins of coffees ... etc.

Additional Tip: You may want to start the first line of your content with a <H1> or <H2>. This has been rumored to help position:

<H1> Coffee House Coffees </H1>

3. Submit your page to the top search engines yourself

You can purchase Hi-Visibility by HiSoftware to register with the search engines.  We recommend it but some sites do not allow automated submission.

Recently we contacted Infoseek and discussed the possibility of using automated submission with Hi-Visibility.  Infoseek support was very helpful, and explained that automatic submission was not permitted on their site.  They mentioned that if someone were found to be using automated submission, they could be black listed from their site! They requested us to inform our customers of this so that they would be aware of it before they used an irresponsible tool that provided auto submission to Infoseek.

4. Follow-up all submittals to the major search engines by checking to see if your page is in their database.

Again, a tedious task, but necessary.  Manually go out to the search engines to see if it is listed in their database.  At this point, you are not worried about position as much as existence. Find out if your page is listed and then start checking based on your keywords.

5. If appropriate to your site sign up for banner exchange programs.

One of the items that affects relevancy in the engines is the number of pages that have links to you!  So join every possible program that you can and free link programs that you can find.

6. Products are fine but give some information.

This is overlooked by most!  Our consulting practice is about to embark on a project with a regional clothing retailer to provide a web presence.  Their products are excellent but so are all of the other sites, so we are recommending that his site be different.  We will provide content that lists instructions on how to put on a tie, how to match colors of shirts and suits, business fashion, etc... This will provide value added information to their customers and if history repeats itself for us, it should account for over 70 percent of their visitors and sales.  The products will almost be secondary!

How does this help position? The number of links to your site grows! Number of individuals versus engines that provide links to your site! This is a definite traffic booster!

7. Spelling and Overall Appearance

This item is again linked to the number of sites linking to your page. Increase this and you will increase the number of visitors you have as well as your search engine positioning!

8. Images and Keywords

Many of our customers are graphic designers or web designers. These individuals gear their entry pages and most of their back pages to total presentation of their work (Graphics).  This means that images usually outweigh text, so what about the content rule as mentioned in number 2 above? This is a case to use the Alt tag in the images to place keywords. Remember, this should be more like a description then a keyword list. You are faced with a problem of satisfying the engines and your customers who browse with images turned off. Imagine the impression if your visitor can only see this text.

Go back to our example in #2.  Would you rather your visitors see the Keywords or description?  Remember this when preparing your site for the search engine crawlers!

9. Page Naming

When dealing with the Internet and Static HTML, it is advisable to give your files meaningful names for several reasons:

Ease of maintenance

Easier for a visitor to remember and tell a friend about

It is also rumored that it will make a difference in your rating on the search engines.

10. Check Back!

If you believe setting up your web is a ‘do it once and forget about it’ proposition, you are incorrect. If you get it absolutely right, and you are at number 1, look out!

Every site on the planet that is related to yours will try their hardest to knock you out of that position!

The search engine rules will change.

A database could delete your record by mistake!

With this in mind, we recommend that you check your position in the search engines on a weekly basis. In addition, if you have a product or unique topic, search for it on the engines by simply typing in its name.

You can use HotBot and specify that you want to see pages listed in the last week only. Watch your page and your competitor’s pages to learn how to best promote your site.

10(a). Register with SafeSurf or RSAC

One of the firms that we are consulting with is implementing rating controls to police what can be viewed from the desktop. No rating means no view. The reason is that viewing some pages has been considered to be sexual harassment by some employees. Basically they see it when they walk by. This is forcing companies to take some action to show good faith. Could you imagine you site being blocked out from AT&T or some Federal office!? Register with Safe Surf, Weburbia or RSAC!

Top Ten Don'ts

1. Repeat a keyword more than six times

Can you say SPAM!? It is likely that a search engine crawler will view the practice of repeating a keyword as an attempt to SPAM the index (even if there is some valid reason for doing so). Crawlers would not be effective or timely if they had to do some advanced evaluation to determine if your use was valid. The ‘Seven Times’ rule has been around for a long time. We use 6 to be safe! It has been said that if your keywords are thought to be Spam they will simply be ignored.

2. Have text and Background colors Identical.

Now this has got to be the oldest trick in the book! Set your text to white for some hidden words and repeat keywords thousands of times. Your visitors do not see them (If you are lucky and they accept your color scheme) but the crawlers do. The crawlers have caught on to this and the engines list this practice as SPAM.

3. Do not submit the same URL over and over again to the same engine on the same day!

Follow rules specified by the engine.  Many submissions too close together could be viewed as Spam.

4. Do not use the Meta refresh command on a page for no reason and for a period that is shorter than 15 seconds on a page with little to no real content!

The ‘Meta Refresh’ command brings up an interesting point. It can be flashy, a good design, cool, but the question is: why register this as an entry page?

People search for a page based on specific terms. Why should they find the page and then have it automatically move them to another page? Use the 15 second rule if you must do this and provide hard links also to go to the next page for browsers that do not support this Meta element.

5. Do not use Multiple <Title> Lines

This is an interesting Trick, but watch out on old browsers! Even though the engines haven't listed this as spamming, they eventually will. Think like a text/html parser: You find <TITLE>, capture its value, then go to the next tag you were after. To make the parser cumulative in the head section would simply be bad logic.

6. Do not use keywords that are unrelated to the document

Now let's say that you did pay attention to the above, and the keywords, description and title match, but they are unrelated to the text in the document. (i.e. Keywords do not show up in the document). Look for a relevancy of around 30% and a position around page 20! Before doing this, please review Plan, Plan, Plan! in the above Do's Section!

7. Do not submit identical pages

Just last year submission tools recommended this as "Optimization", but today some engines are calling it spamming. It is time to stop this practice.

8. Spam Warning From Infoseek

What is Spamming?

Spamming is the alteration or creation of a document with intent to deceive an electronic catalog or filing system. Some Web authors use subversive techniques to get their sites to appear more frequently or higher in returned search results. This is something that we strongly discourage and may penalize people for. Searching the Internet is our business, and spamming interferes with providing our users with the best search experience we can.

Those who continually attempt to subvert or spam the Infoseek index may be permanently excluded from the Infoseek index. Extreme or repeated violations may be subject to legal action.

Words used to describe the pages must accurately represent their content. Infoseek's index detects common spamming practices and penalizes pages that use them. Unfortunately, in some cases this may cause valid pages to be penalized as well. For best results, the following Web publishing techniques should be avoided:

Overuse or repetition of keywords

Use of keywords that do not relate to the content of the site

Use of fast Meta refresh

Use of colored text on same-color background

Duplication of pages with different URLs

Use of different pages that bridge to the same URL

Please note these are only a few examples of what is considered spamming. There are many more types that are not illustrated and will not be permitted on Infoseek's Index. Any violation may result in the removal and/or exclusion from Infoseek's index.

(The preceding text has been copied from:

http://www.infoseek.com/Help?sv=IS&lk=noframes&pg=spam.html )

(Copyright © 1994-98 Infoseek Corporation. All rights reserved.
 (-1, E))

To Spam or NOT to Spam!

How often do you search and find nothing relevant to your search until the 12th page of results? This is a problem for all web users and search indexes/directories. With this in mind the search engines are attempting to weed out spammers!  Now it is not efficient to create different pages for different engines and it is not responsible to use bad information on the net because it impacts us all.

"What could happen, you ask?"

You could be blacklisted. This means that your page would be removed so searchers cannot find it via the engine or directory. Getting blacklisted from the server would mean your page will not be indexed and future submissions will be blocked! This alone is enough to kill most Internet businesses or organizations. We strongly suggest that you develop a good marketing plan instead of risking spamming.

9. Do not steal competitors Meta tags.

One of the newer tricks, but the search engines and businesses are fighting back. This will not have positive results. A better method would be to explore how the competitor has marketed their page, learn from it and improve your site based on the new knowledge that you have gained.

10. Do not accept any one person or organization as the sole authority.

Read, plan, experiment, and find out what works best for your site. Do not ignore search engine warnings. E-mail support at the individual engines if you have questions about what is and isn’t allowed - you will find it very helpful!

Questions or Comments on this topic

If you have any questions or comments on these topics please email support@hisoftware.com